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Notes on email marketing, sales engagement, deliverability, and CRM integration.
Latest · Your first 30 days of outbound
Set up your sending domain (or use ours) in an afternoon
You have two paths on day one: send on a shared platform domain with zero DNS setup, or authenticate your own domain with SPF, DKIM, and DMARC. Either way you can be sending the same afternoon — the only real work is three DNS records, and even those are optional if you use ours.
Jun 30, 2026
Series
Your first 30 days of outbound
A starter path from zero to sending: set up your domain, import your list, write a template, build a sequence, and read your early results.
Switching off enterprise sales tools
Leaving Outreach or Salesloft as a small team — the cost math, a side-by-side comparison, a migration plan, and the honest trade-offs.
Outbound email for small teams
Getting cold email to land and get replies — deliverability, sequence mechanics, and the copy that earns a response.