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Notes on email marketing, sales engagement, deliverability, and CRM integration.
Latest · Outbound email for small teams
CAN-SPAM compliance for cold outbound: what actually applies to you
CAN-SPAM applies to your cold email. There is no B2B exception, and every message needs accurate headers, an honest subject line, your physical postal address, and a working way to opt out that keeps working for 30 days. Opt-outs must be honored within 10 business days; SEMAOS honors them immediately and refuses to send anything missing the unsubscribe link or the address.
Aug 24, 2026
Series
Outbound email for small teams
Getting cold email to land and get replies — deliverability, sequence mechanics, and the copy that earns a response.
Your first 30 days of outbound
A starter path from zero to sending: set up your domain, import your list, write a template, build a sequence, and read your early results.
Switching off enterprise sales tools
Leaving Outreach or Salesloft as a small team — the cost math, a side-by-side comparison, a migration plan, and the honest trade-offs.